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Phygital

Where Toy Meets World

5 Elements Is Here To Help

As the world of toys and other devices collided with the app world, a whole sector of entertainment opened up. Phygital products are enhanced through their connectivity with mobile devices by adding new content, creating new experiences and value, expanding the products features, and many other diverse reasons.

We at 5 Elements, with our years of combined entertainment and toy product experience, collaborate with our clients to discover the best methods of connectivity. 5e takes into account the robustness of the tech options, their ease of use by consumers, and pricing for both parts and tech licenses, to help you make the best decisions for your product.

Working with companies like Mattel and Jakks Pacific, 5e and its owners have helped connect app to device in a variety of ways. 5e helped Jakks connect their Mighty Runner device to apple and android devices using both physical and Bluetooth connection. In a separate project, 5e created software that connected a toy microscope to mobile devices as part of their popular spy/forensics play line, Spy Net.

Mattel's hot selling toy Mind Flex, was produced by Mike Given with various assets provided by 5e.  Taking technology that connected thought to action in this high-tech obstacle course, we helped Mattel realize this product in the marketplace.

Our internal processes and our flexibility in adapting to other company's processes allow us to integrate easily into your existing team, code connectivity features between devices, or through full app development. We love to collaborate to hit notoriously tight production deadlines with our product centric clients.

5e can help connect your product to the physical world. Whether AR wearables, creative answers for cost effective alternatives to some technology licensing issues, or high tech entertainment groundbreaking, give us a call or email, and we can discuss the details of your project.

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LITTLE MIGHTY GYM
LITTLE MIGHTY GYM
Jakks Pacific's Little Mighty Gym mashes up the physical with the digital. Kids pick from a series of games including a track and field course, a rocky running trail and a zombie dash and then play the game by running and jumping on the exercise pad. 5e created the software that turns footfalls into action!
Jakks Pacific
https://vimeo.com/191075860
LITTLE MIGHTY GYM
THE NEW KIDS EXERCISE GYM
Action Shot
Action Shot
Attach the Action Shot Camera to your helmet, bike, or skateboard and capture all your greatest achievements and spills. Featuring a simple Click & Grip mounting system, this disc-shaped camera secures easily--no need to worry about a complicated setup. 5e helped create the sounds and production.
Jakks Pacific
http://www.jakks.com
Action Shot
The Video Camera For Anywhere
Mind Flex
Mind Flex
Tired of games that depend on the roll of a die or lucky draw? With the help of advanced technology, Mindflex introduces a whole new way to play--by using the power of your mind! 5e created the sounds with Mike Givens producing
Mattel
09.09.09
http://mattel.com
Mind Flex
Control The Ball With Your Mind
Hannah Montana 1
Hannah Montana 1
Hannah Montana is a fun-filled performance-based DVD game that's based on the hit Disney show of the same name. Recommended for ages 6 and up, Hannah Montana lets little girls be the star of their very own show. We created and produced.
Mattel
04.17.09
http://mattel.com
Hannah Montana 1
Interactive DVD
Hannah Montana 2
Hannah Montana 2
Hannah Montana is a fun-filled performance-based DVD game that's based on the hit Disney show of the same name. Recommended for ages 6 and up, Hannah Montana lets little girls be the star of their very own show. We created and produced.
Mattel
04.12.10
http://mattel.com
Hannah Montana 2
Interactive DVD
Cars
Cars
Little ones will love this performance-based DVD game that captures all of the movie fun and features favorite Cars characters. We created the music.
Mattel
07.02.10
http://mattel.com
Cars
Interactive DVD
Need Ideation, Production and Development? We Can Help!