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App Development

Kau Cim

Objective

Based on the success of our Feng Shui Compass (especially in Asia) we decided to create a Chinese fortune telling app for the, at the time, newly-opened Chinese market. We timed the app release to coincide with the Chinese New Year. We also used this project as an opportunity to test our localization process.

Unique Project Challenges

  • Translating a very cryptic old Chinese interpretations to English
  • Understanding cultural colors numbers and other app items that positively affect sales and usage